Privacy Policy
Effective Date: May 18th 2026
Thank you for using this website, which is owned by the a2 Milk Company (“a2MC” “we,” “us,” or “our”).
Table of Contents
Scope of This Policy
Terms of Use
Other Agreements
Types of Information We Collect
How We Use Information Collected Through This Site
Use of Aggregated Information
Use of Artificial Intelligence
Use of Survey Information
Your Choices
Update or Correct Your Personal Information
Steps We Take to Safeguard your Personal Information
How We Disclose Your Personal Information To Others
Children Under the Age of Eighteen
Links to Other Sites
This Policy May Change
Contact Us
Scope of This Policy
This online privacy policy (this “Policy”) applies to Personal Information collected through our websites at a2milk.com, a2platinum.com, hcp.a2milk.com, and any other websites or media on which this Policy is posted, as well as to information collected by us through other channels, such as over the phone or in person (collectively, our “Site”). “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This Policy does not apply to third-party platforms or to other platforms owned by a2MC on which this Policy is not posted.
Please take a few minutes to review this Policy and periodically review this Policy for any changes. By accessing or using this Site, you agree to this Policy, and this Policy may change from time to time. If you do not agree with any part of this Policy, you should not use this Site.
Terms of Use
Proper access and use of information provided on this Site is governed by our Terms of Use.
Other Agreements
When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of the click-through agreement are different than the terms of this Policy, the terms of the click-through agreement will supplement or amend this Policy, but only with respect to the matters governed by the “click-through agreement.”
Types of Information We Collect
Information You Manually Provide. We collect the information you manually provide when you use our Site. Information collected may include information provided at the time you sign up for our newsletter, select coupons, make a purchase, fill in registration or sign up forms, or contact us. We collect records of your correspondence (including email addresses) if you contact us.
Information We Collect From Vendors & Third Parties. We collect information from our business partners, vendors, and third parties who provide Personal Information to us, as well as from social media sites and other publicly-available sources.
Information We Collect Automatically. We collect information automatically as you navigate through the Site, including cookies and similar technologies. Most websites use cookies and/or similar technologies to place information about a user’s visit to that website in a small data text file that is stored on the user’s device. Information we collect automatically may include your IP address, the identity of your Internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. You may be able to limit automatic collection of information about you and your browsing activity by managing the settings on your browser or by accessing our cookie preference center, here. In general, we use cookies and other web technologies to:
• collect information about the ways visitors use our Site—which pages they visit, which links they use, and how long they stay on each page;
• support the features and functionality of our Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits; and
• personalize your experience when you use our Site, including by serving targeted advertisements.
More About IP Addresses. Your IP address is the identifier assigned to your particular computer when you access the Internet. Depending on how you connect to the Internet, your IP address may always be the same, or it may change each time you access the Internet. IP addresses do not include your name or email address, but they can be used to identify you. We may also tie this information to other Personal Information about you that we collect from other sources or that you provide to us, and we may also provide your IP address to our vendors who can use it to identify additional information. If we suspect inappropriate or criminal activity or a threat to our Site or their users, we may also share our server logs—which contain users’ IP addresses—with the appropriate investigative authorities, who could use that information to trace and identify individuals.
Information From Your Mobile or Tablet Device. If you access one of our websites through your mobile or tablet device, we may automatically collect certain information from or about your mobile or tablet device. The types of information we may collect include the type of device you use, your device’s unique ID, the IP address of your device, your device’s operating system, the type of mobile or tablet Internet browsers you use, and information about the way you use our Site.
Geolocation Data. Using GPS technology, we may also collect precise, real-time location information from your mobile or tablet device and use that information to deliver tailored content through our mobile websites. Your mobile or tablet device may allow you to adjust your settings so that location information is not available to any mobile website or application. If you have questions about the security and privacy settings of your mobile or tablet device, please refer to instructions from your mobile service provider or the manufacturer of your device.
How We Use Information Collected Through This Site
Generally, we use the Personal Information we collect through this Site:
- to provide the information, products and services you request;
- for security, credit or fraud prevention purposes;
- to provide you with effective customer service;
- to provide you with a personalized experience when you use our Site;
- to contact you with special offers and other information we believe will be of interest to you, including but not limited to newsletters, educational information, and marketing communications and product updates;
- to contact you with information and notices related to your use of our Site;
- to verify your healthcare professional status, as applicable;
- to provide you with access to professional materials and tools;
- to build a database of healthcare provider contacts for information sharing;
- to invite you to participate in surveys and provide feedback to us;
- to better understand your needs and interests;
- to improve the content, functionality and usability of this Site;
- to improve our products and services;
- to improve our marketing and promotional efforts;
- to exercise and defend our rights and the rights of others, and to comply with applicable law; and
- for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.
Please see below for information about the choices you have about the ways we use your Personal Information.
Use of Aggregated Information
We may use information gathered through our Site to create a compiled, aggregate view of our Site’s audiences and their visitors’ usage patterns. We use aggregated information to operate our services and to better understand our audience as we develop new products and services. We may also disclose aggregated information to our third-party service providers as well as with potential investors, advertisers, and subscribers so they can better understand and/or market to our audience. For example, we might disclose that a certain percentage of our users are female or within a certain age range or live within a cluster of zip codes. Aggregate information is not personally identifiable.
Use of Artificial Intelligence
In limited cases, we may use information to:
- help train and improve tools used to summarise enquiries;
- improve service quality; and
- develop products and services that better meet customer needs.
Where possible, we use de-identified or aggregated information for these purposes and do not make solely automated decisions that have a legal or similarly significant effect on you. Further, our use of artificial intelligence is subject to human oversight and other safeguards against bias.
Use of Survey Information
From time to time, we may post a survey on our Site or, if we have your contact information, we may send you a questionnaire or survey. We compile statistical information from the responses to our surveys. These statistics are not personally identifiable. These statistics help us understand the needs and preferences of the groups we serve and improve the content and functionality of our Site.
Your Choices
In General. We respect your right to make choices about the ways we collect, use, and disclose your Personal Information. For example, if you register for our newsletter list with this Site, you can later “opt out” of receiving certain communications from us. In addition, we will include an “opt out” link in each electronic newsletter or promotional e-mail we send you, so that you can inform us if you do not wish to receive such communications from us in the future.
Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your Personal Information. If you are a registered member of this Site, you may be able to change certain privacy preferences through your account settings. Otherwise, if at any time you wish to be taken off our mailing lists, please contact us by e-mail at [email protected] or click here. Please give us a reasonable amount of time to honor your request.
Update or Correct Your Personal Information
If you would like to change your email address or would like to no longer receive our newsletter, please contact us at [email protected]. We will respond to you within a reasonable time. If you have any questions or concerns regarding our records or communications with you, please contact us at [email protected] or click here.
Steps We Take to Safeguard your Personal Information
We maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of Personal Information you submit on or through this Site. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted via our Site. Any transmission of Personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Site.
How We Disclose Your Personal Information To Others
Vendors. a2MC discloses Personal Information collected through our Site with vendors who act for or on our behalf. For example, we may use vendors to design, operate, and/or host our Site, to conduct surveys, to help us with our promotional efforts, and to help us verify the status of healthcare professionals. These vendors may need Personal Information about you to perform their functions, but we contractually restrict these vendors from using such Personal Information for their own purposes.
With Our Licensors, Manufacturers, and Affiliates. We may disclose the Personal Information collected through the Site with our Affiliates, manufacturers, and licensors (collectively “Other Parties”). The term “Affiliate” means any entity that is controlled, directly or indirectly, by a2MC, including all wholly owned subsidiaries of a2MC. Our Other Parties may use the information in all the ways listed in this Policy, provided that such use relates to services authorized by a2MC.
Other third parties. We disclose Personal Information to:
- Other third parties with your consent or at your direction. We may disclose Personal Information to other third parties if you give us your consent or direct us to do so, including as described in any click–through agreement to which you agree.
- Third-party marketing and analytics providers. We may disclose Personal Information, including IP addresses, other unique identifiers, and browsing information to third party marketing and analytics providers for marketing-related purposes.
- Third parties for business negotiations. We may contemplate, for strategic or other reasons, selling, buying, merging, or otherwise reorganizing one or more of our businesses. In negotiating with a third party about entering into such an arrangement, we may need to disclose your Personal Information. In such cases, we will take reasonable measures to protect the Personal Information we disclose, for example, by requiring a prospective purchaser to sign a non-disclosure agreement limiting the use and protecting the confidentiality of the Personal Information.
- Third parties for business transfers. We may transfer the Personal Information you submit on or through our Site to any organization that acquires or merges with us. If we do so, we will seek assurances that your Personal Information will be handled in accordance with this Policy.
- Third parties for compliance with laws and protection of our rights and the rights of others . We may disclose your Personal Information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.
In Aggregate or De-Identified Form. We use Personal Information collected through our Site to create a compiled, aggregate view of usage patterns. We may disclose aggregated and/or de-identified information to third parties so we and they can better understand our user base. We also may provide basic demographic information (gender and age) in conjunction with providing such information to third parties.
Children Under the Age of Eighteen
Our Site is not intended for children or minors under the age of eighteen years without the permission of a parent or guardian. If you believe that a child under age eighteen has submitted Personal Information on or through our Site without the consent and supervision of a parent or guardian, please let us know by clicking here or emailing [email protected] or calling 1-844-422-6455 so that we can take appropriate action.
Links to Other Sites
Our Site may provide links to other websites operated by third parties. We expect our partners, providers of content and services, and advertisers to be transparent about their data protection practices. Be aware, however, that we have no control over their websites. This Policy does not apply to information collected on any other website. When you access a third party’s website through a link on our Site, please take a few minutes to review the privacy policy posted on that site to understand how your Personal Information may be collected via that website.
This Policy May Change
This Policy describes a2MC’s current policies and practices with regard to the Personal Information we collect through this Site.
We are continually improving and adding to the features and functionality of our Site and the services we offer through our Site. As a result of these changes or changes in the law, we may need to update or revise this Policy. Accordingly, we may update or modify this Policy at any time, and we will post the revised version of this Policy behind the link marked “Privacy Policy” in the universal footer of the Site governed by this Policy. For your convenience, whenever this Policy is changed, we will update the “effective date” at the top of this page. If you have not used our Site recently, be sure you check the effective date to see if this Policy has been revised since your last visit. If required by applicable law, we will provide you with additional notice if we make a material change to the Policy, for example, by sending you an email or posting a banner on our Sites.
You may access the current version of this Policy at any time by clicking the link marked “Privacy Policy” in the universal footer of the Site governed by this Policy.
Contact Us
If you have any questions about this Policy or our privacy practices, please contact us using the information provided below:
The a2 Milk Company
PO Box 20651
Boulder, Colorado 80308
Phone: 1-844-422-6455
Email: [email protected]
You can also click here to contact us with any questions.U.S. State Supplemental Privacy Policy
Effective Date: May 18th, 2026
This U.S. State Supplemental Privacy Policy ("Supplemental Policy") is provided by The a2 Milk Company (“a2MC” “we,” “us,” or “our”), and applies solely to Personal Information that we collect and use relating to individuals who reside in U.S. states with comprehensive privacy legislation that applies to us and to healthcare professionals and other business contacts with whom we interact in a commercial context who are residents of California ("you" or "consumer"). This Supplemental Policy supplements our general Privacy Policy and is parallel in scope to our Privacy Policy. We provide this Supplemental Policy to comply with U.S. state comprehensive privacy laws, including the California Consumer Privacy Act of 2018, as amended ("CCPA"), and similar legislation in other states, to the extent they apply to us (collectively, “U.S. Privacy Laws”).
Some portions of this Supplemental Policy apply only to consumers of particular states. In those instances, we have indicated that such language applies only to those consumers.
Please note that this Supplemental Policy does not apply to individuals with whom we interact in an employment-related context.
Definitions
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information includes “personal data” as that term is defined in the U.S. Privacy Laws. Personal Information does not include publicly available information obtained from government records; deidentified or aggregated consumer information that cannot be reconstructed to identify you; or any other information exempted from the scope of the U.S. Privacy Law applicable to you.
“Vendor” means a service provider, contractor, or processor as those terms are defined in the U.S. Privacy Laws.
“Third Party” has the meanings afforded to it in the U.S. Privacy Laws.
To the extent other terms used in this Supplemental Policy are defined terms under the U.S. Privacy Laws, they shall have the meanings afforded to them in those statutes, whether or not capitalized herein. As there are some variations between such definitions in each of the U.S. Privacy Laws, the definitions applicable to you are those provided in the statute for the state in which you are a consumer. For example, if you are a California consumer, terms used in this Supplemental Policy that are defined terms in the CCPA shall have the meanings afforded to them in the CCPA as this Supplemental Policy applies to you.
The Personal Information We Collect and Disclose
The chart below shows the categories of Personal Information we, and our Vendors, collect and have collected and processed in the past 12 months. It also provides examples of the types of Personal Information in each category, the sources from which each category of Personal Information is collected; the business purpose(s) for which that category of Personal Information is collected; and the categories of Third Parties to whom that category of Personal Information is disclosed. As this chart shows, we disclose certain Personal Information to Third Parties for a business purpose. We also sell and share certain Personal Information to Third Parties, as described below.
| Categories of Personal Information | Examples | Types of Sources from which this Category of Personal Information Is Collected | Business Purposes for Collection | Types of Third Parties to whom this Category of Personal Information Is Shared/Sold and/or Disclosed |
| Unique identifiers | Name, signature, address, telephone email, account name, NPI or license number, online identifier, IP address | Directly from you via telephone, our Site, or in-person Social media and other websites and publicly-available sources Other individuals, such as: -Customer accounts -Analytics marketing and providers -Vendors -Business partners | -Security and fraud prevention -Verify healthcare professional status | Disclosed: -Affiliates -Third Parties for legal purposes |
| Purchase history | Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Directly from you via telephone, our Site, or in-person Other individuals, such as: -Vendors | -Complete transactions -Customer communication related to goods and services -Dispute resolution -Process claims -Marketing communications -Operate our systems | Disclosed: -Affiliates -Third Parties for legal purposes |
| Financial information | Billing address | Directly from you via telephone, our Site, or in-person Other individuals, such as: -Vendors | -Complete transactions | Disclosed: -Vendors |
| Internet activity | Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement | Directly from you when you use our Site Social media Other individuals, such as: -Vendors | -Improve marketing and customer communications | Disclosed: -Third Parties for legal purposes |
| Professional or employment-related information | Professional credentials, specialty, job title, current or former employer, practice information, business contract information | Directly from you via telephone, our Site, or in-person Other individuals, such as: | -Verify healthcare professional status -Provide access to professional materials and tools -Provide information, products, and services requested -Send you newsletters, educational information, marketing materials, and product updates -Comply with legal requirements | Disclosed: -Affiliates -Third Parties for legal purposes |
| Geolocation data | Geolocation data | Directly from you, automatically, when you use our Site | -Provide customer support -Offer relevant services | Disclosed: -Third Parties for legal purposes |
| Sensitive personal information | Information concerning health (e.g., your due date); personal information of consumers under age 18 (e.g., infant’s birthdate) | Directly from you via telephone, our Site, or in-person | -Complete transactions -Comply with legal requirements | Disclosed: -Third Parties for legal purposes |
We collect, process, and disclose, and we have collected, processed, and discloses in the past twelve months each of the categories of Personal Information listed above for the below business purposes:
• to provide the information, products and services you request;
• for security, credit or fraud prevention purposes;
• to provide you with effective customer service;
• to provide you with a personalized experience when you use our Site;
• to contact you with special offers and other information we believe will be of interest to you, including but not limited to newsletters, educational information, and marketing communications and product updates;
• to contact you with information and notices related to your use of our Site;
• to verify your healthcare professional status, as applicable;
• to provide you with access to professional materials and tools;
• to build a database of healthcare provider contacts for information sharing;
• to invite you to participate in surveys and provide feedback to us;
• to better understand your needs and interests;
• to improve the content, functionality and usability of this Site;
• to improve our products and services;
• to improve our marketing and promotional efforts;
• to exercise and defend our rights and the rights of others, and to comply with applicable law; and
• for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.
We will not collect a category of Personal Information not listed above, or use any Personal Information collected in any of the above categories for a business purpose not listed above, without first providing you with notice. We also do not process sensitive personal information for purposes not listed in the CCPA regulations.
We may use Personal Information we collect to create a complied, aggregate view of usage patterns. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in de-identified form. We will not attempt to re-identify the information, except that we may attempt to re-identify the information solely for the purpose of determining whether our de-identification processes satisfy applicable legal requirements. After it has been de-identified, the information is no longer Personal Information and is not subject to this Policy.
In limited cases, we may also use information to:
- help train and improve tools used to summarise enquiries;
- improve service quality; and
- develop products and services that better meet customer needs.
Where possible, we use de-identified or aggregated information for these purposes and do not make solely automated decisions that have a legal or similarly significant effect on you. Further, our use of artificial intelligence is subject to human oversight and other safeguards against bias.
Disclosure for California Consumers: We sell and share, and we have sold and shared Personal Information, as detailed in the above chart, about California consumers in the past twelve months for marketing and analytics purposes. However, we do not have actual knowledge that we sell or share Personal Information of California consumers who are under 16 years of age. For purposes of the CCPA, a “sale” is the disclosure of Personal Information to a Third Party for monetary or other valuable consideration, and a “share” is the disclosure of Personal Information to a Third Party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration. You have the right to opt out of sale and sharing of your Personal Information. To opt out of sale and sharing of your Personal Information collected via cookies and similar tracking technologies (“Cookies”), you can click here to open our cookie preferences center, switch the toggle next to “Do Not Sell or Share My Personal Information” to the right, and click “save.” To opt out of the sale and sharing of your Personal Information collected in other contexts, you can click here and fill out the webform or call us at 1-844-422-6455.
Disclosure for Consumers in Other States with U.S. Privacy Laws: We sell Personal Information to third parties, and we process Personal Information for purposes of targeted advertising, as the terms “sell” and “targeted advertising” are defined in the U.S. Privacy Laws. You have the right to opt out of sale of your Personal Information and processing of your Personal Information for targeted advertising purposes. To opt out of sales and the processing of your Personal Information for targeted advertising purposes collected via Cookies, you can click here to open our cookie preferences center, switch the toggle next to “Do Not Sell or Share My Personal Information” to the right, and click “save. To opt out of the sales and processing of your Personal Information for targeted advertising collected in other contexts, you can click here and fill out the webform” or call us at 1-844-422-6455.
We do not process Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
Retention of Personal Information. We retain your Personal Information for the period reasonably necessary to provide goods and services to you and for the period reasonably necessary to support our business operational purposes listed in this Supplemental Policy.
Data Subject Rights
- Data Subject Rights Disclosure: Consumers who reside in states with U.S. Privacy Laws have the following rights regarding our collection and use of the Personal Information, subject to certain exceptions. Please read this section carefully as some rights vary by state. Please note that if you are a healthcare provider or other business contact, this section only applies to you if you are a resident of California.
- Rights that Require Verification.
- Right to Know: You have the right to know the following details about our privacy practices at or before the point of collection. We have provided such information in this Supplemental Policy. You may also request that we provide you with information about the following aspects of how we have handled your Personal Information specifically in the 12 months preceding your request:
- The categories of Personal Information we have collected about you;
- The categories of sources from which we collected such Personal Information;
- The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
- The categories of Personal Information about you that we disclosed and the categories of Third Parties, or Vendors, to whom we disclosed such Personal Information;
- The categories of Personal Information about you that we sold, shared, or used for targeted advertising purposes, and the categories of Third Parties with whom we sold or shared such Personal Information;
- If we collect sensitive personal information, the categories of sensitive personal information to be collected, the purposes for which it is collected or used, and whether that information is sold or shared; and
- The length of time we intend to retain each category of Personal Information, or if that is not possible, the criteria used to determine that period.
- Residents of certain states, including Minnesota and Oregon, also have the right to obtain a list of the specific Third Parties to whom we have disclosed Personal Information.
- Right to Know: You have the right to know the following details about our privacy practices at or before the point of collection. We have provided such information in this Supplemental Policy. You may also request that we provide you with information about the following aspects of how we have handled your Personal Information specifically in the 12 months preceding your request:
- Rights that Require Verification.
- Right to Deletion: You may request that we delete any Personal Information about you we that we collected from you or about you, depending on your state of residence.
- Right to Correction: You may request that we correct any inaccurate Personal Information we maintain about you. Please note this right does not apply to Iowa and Utah residents.
- Right to Access Specific Pieces of Personal Information and Data Portability: You may ask to obtain the specific pieces of Personal Information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Information to another entity without hindrance. You may not exercise this right more than two times in a calendar year.
- Rights that Do Not Require Verification.
- Right to Opt-Out of Sale: You have the right to opt out of the sale of your Personal Information.
- Right to Opt-Out of the Sharing of Your Personal Information or the Use of Your Personal Information for Targeted Advertising. You have the right to opt-out of the sharing of your Personal Information or our use of your Personal Information for targeted advertising purposes.
- Right to Limit the Use of Your Sensitive Personal Information. We do not process sensitive Personal Information for purposes not permitted by the CCPA regulations. But if we did, you would have the right to limit the use of your Sensitive Personal Information to the purposes permitted by the CCPA.
- Opt-Out Preference Signals. We recognize opt-out preference signals that we are required to recognize for compliance with applicable law. Where required by law, we treat such opt-out preference signals as a valid request to opt-out of sale and sharing for the browser or device through which the signal is sent and any consumer profile we have associated with that browser or device, including pseudonymous profiles. Further, if we know the identity of the consumer from the opt-out preference signal, we will also treat the opt-out preference signal as a valid request to opt out of sale and sharing for such consumer. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit. Please note that we while we recognize opt-out preference signals we are required to recognize by law, we do not currently recognize “Do Not Track” signals which are different from the opt-out preference signals described above.
Exercising Data Subject Rights
You may exercise the data subject rights that require verification applicable to you under the U.S. Privacy Laws by clicking here, or calling us at 1-844-422-6455 and submitting details regarding your request. To opt out of sales of your Personal Information, sharing of your Personal Information, and the processing of your Personal Information for purposes of targeted advertising collected via Cookies, click here to open our cookie preferences center, switch the toggle next to “Do Not Sell or Share My Personal Information” to the right, and click “save.” To opt out of sale of your Personal Information, sharing of your Personal Information, or the processing of your Personal Information for purposes of targeted advertising collected in other contexts, click here and fill out the webform or call us at 1-844-422-6455. Consumers in some states may also authorize an agent to make data subject requests on their behalf. In such instances, authorized agents may use the same methods as consumers to submit data rights requests on consumers’ behalf.
Verification Process
To ensure the security of the information we store and consumers’ privacy, and depending on the type of request you submit, we may verify that you are appropriately affiliated with the subject of the request, either as the consumer or as an authorized agent or guardian of the consumer. We may ask you to provide a few pieces of information to confirm your identity in our records.
We will only send verification questions from [email protected]. Before sending a verification response, please double-check the email address. If you receive an email that appears to be from us but is not from our verification email address listed above, please do not respond.
Any information we gather through this process will only be used for consumer verification, security procedures, or fraud-prevention. We will delete any verification information as soon as practical after processing your request.
In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request consistent with applicable law.
Appeals. Consumers of certain states have the right to appeal our decisions on their data subject requests. This section does not apply to California or Utah consumers, or to consumers who reside in other states where the applicable U.S. Privacy Law does not give them the right to appeal controllers’ decisions regarding data subject rights. To appeal our decision on your data subject requests, you may contact us by clicking here or calling us at 1-844-422-6455. Please enclose a copy of or otherwise specifically reference our decision on your data subject request, so that we may adequately address your appeal. We will respond to your appeal in accordance with applicable law.
Additional Disclosures
- Non-Discrimination. We will not discriminate against you for exercising any of your data subject rights. Please note that a legitimate denial of a data subject request is not discriminatory, nor is charging a fee for excessive or repetitive consumer requests as permitted by U.S. Privacy Laws.
- Financial Incentive Disclosure for California and Colorado Consumers. We may provide financial incentives or bona fide loyalty programs to consumers who allow us to retain and disclose their Personal Information. These incentives may include payments to consumers for winning a contest, a lower price for goods or services, and/or a higher level of goods or services. You may withdraw from the incentive at any time by emailing us at [email protected] or clicking here. The incentives we provide are as follows:
- Gift cards, prizes, and giveaways
The categories of Personal Information we collect and sell through incentives include first name, last name, email address, and mailing address. We may disclose or sell these categories of Personal Information to our vendors, affiliates, business partners, online advertisers, and online analytics providers.
When exercising your rights under this Supplemental Policy, if you submit a request to delete your Personal Information, this will prevent your participation in our incentives, and we must treat such an election as a withdraw from our incentives.
Our incentive is permissible under the US Privacy Laws because we use incentives to raise awareness of our great products. We estimate that value at $35,000 per year, and we arrived at that figure by estimating the value of our incentives.
- Direct Marketing Disclosure for California Consumers. California Civil Code § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to other parties for their direct marketing purposes. To make such a request, please send an email to [email protected] with the subject “Shine the Light Request” or click here.
- Disclosure for Nevada Residents. We sell “Covered Information” as defined under Nevada law, but we generally do not disclose or share “Personal Information” as defined under Nevada law for commercial purposes. Under Nevada law, you have the right to direct us to not sell your Covered Information to third parties, as defined under Nevada law. To exercise this right, if applicable, you or your authorized representative may contact us by clicking here or calling us at 1-844-422-6455.
- Changes to Our Supplemental Policy. We may update or modify this Supplemental Policy at any time. When we make changes to this Supplemental Policy, we will post an updated version on our website with the effective date. If required by applicable law, we will provide you with additional notice if we make a material change to the Policy, for example, by sending you an email or posting a banner on our website.
- Contact Us. If you have any questions about this Supplemental Policy or our privacy practices, please contact us using the information provided below:
The a2 Milk Company
PO Box 20651
Boulder, Colorado 80308
Phone: 1-844-422-6455
Email: [email protected]
You can also click here to contact us with any questions.